Tag Archives: puma

Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...

The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourmi, hymning the style and swagger that make up ‘the flow.” ...

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from ...

Life goes on at WPP even as it mulls the successor to Sir Martin Sorrell and key to its fortunes are its big agency networks, the foundation of the business. New markets are also crucial and WPP’s operations in China ...

Puma split with Droga5 in New York in September last year (Droga5 promptly signed up rival brand Under Armour) and here’s the first effort from new agency JWT New York. It’s hired a gaggle of sportsmen (as you do) for ...

According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits. Well you can’t say fairer than that and, although cute babies are not really our thing, BETC pulls it off ...

***Droga5 in New York is not one to let the grass grow under its feet and, shortly after splitting with Puma, has been hired by up-and-coming sportswear brand Under Armour to lead the creative on its Under Armour woman’s brand, ...

Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision) will be feeling a bit more perky about the news that it’s been hired by US market-leading yogurt brand Chobani. ...

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...