Dark Horses wins PUMA football role

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable.

Dark Horses pitched against seven other agencies from across Europe. It joins a roster of agencies who will work on the brand on a project basis. Dark Horses will handle strategy and creative across PUMA Football campaigns for The 2019 Women’s World Cup and Spring/Summer 2020.

PUMA has a long-standing affiliation with the women’s game, sponsoring a number of top players, including Pernille Harder, Dzsenifer Marozán, and the first ever women’s Ballon D’Or winner, Ada Hegerberg.

The German based sports brand is also the official kit partner of a number of national teams taking part in the Women’s World Cup including Italy, Switzerland, Serbia, Czech Republic and Austria.

Clément Lacour, Teamhead, Teamsports Marketing Europe, says: “We’re looking forward to working with Dark Horses and seeing these projects coming to life in the near future. We were really impressed by their understanding of our audience and our brand. Their challenger brand mentality fits to our mindset and we hope to achieve great things together.”

Dark Horses ECD Steve Howell says: “PUMA is one of the world’s most iconic sports brands. We’re tremendously excited to start working with them and their roster of athletes, football clubs and national sides. In particular, the opportunity to work on the Women’s World Cup this summer – a watershed moment for the game – is work we’re relishing to make.”

Dark Horses also works with Nissan, Peloton, Southampton FC, Just Eat and Wiggle.

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