publicis
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Ad Tech
Is the first digital advertising recession on the way?
Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through…
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Ad Tech
Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to…
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Advertisers
Renault and Publicis kick off Rugby World Cup ad wars
The Rugby World Cup hoves into view next year (union version – that’s the 15-a-side one although the way refs…
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Advertisers
Publicis Groupe tightens hold on giant BT UK account
Publicis Groupe has tightened its hold on the BT UK business, CRM moving to Digitas from WPP’s Wunderman Thompson with…
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Agencies
Publicis boss Arthur Sadoun reveals cancer surgery
Publicis CEO Arthur Sadoun takes to the airwaves quite often, sometimes in cahoots with his old boss and fellow humourist…
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Ad Tech
Publicis and Stagwell kick off 2022 M&A with Tremend and Goodstuff buys
If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020…
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Advertisers
Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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Top Publicis duo Levy and Sadoun work their world – from King Kong to Easy Rider
‘Work your world’ is Publicis’ latest Marcel-induced mantra, inviting staff to work anywhere in the Publicis empire for six weeks.…
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Publicis invites staff to work their world – anywhere
Where would you like to go next year? Publicis, via its in-house comms system Marcel, is offering everyone the chance…
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