publicis
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Advertisers
Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a…
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Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?
If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering…
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Ad Tech
Publicis mulls bid for $5bn data giant Epsilon
Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn.…
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Lucy Walker: why the reuniting of creative and media is such a headache for the agency behemoths
Recently, in a packed-out room at Advertising Week Europe, Sir Martin Sorrell announced S4 Capital’s plans to go ‘back to…
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Antoni keeps Publicis at bay with another Mercedes winner
Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm…
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Publicis merges Blue 449 into Spark Foundry – £60m later
At the start of February Publicis coughed up £25m or so for the quarter of media agency Blue 449 that…
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Ad holding shares recover (a bit) after Publicis panic attack
The Publicis Groupe share price was rising unsteadily this morning – and WPP with it, in sympathy perhaps – after…
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Credit Suisse outlines likely cost of WPP restructuring
Investment bank Credit Suisse has been looking at WPP ahead of its Q3 trading statement tomorrow (Thursday) and lowered its…
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Ad Tech
Tech to the fore as Publicis lines up Xebia and Dentsu Switzerland’s Namics
Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation…
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