You expect the unexpected from Diesel and it doesn’t let us down here: a film for Pride Month showing not just to the tricky journey from the gents to the ladies but the final destination of a convent. Featuring trans ...
Read More »Heineken goes minimalist in new ‘That’s Heineken’ Champions League performance
Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more. As Champions League sponsor it has lots of opportunities to show people ...
Read More »Coulthard shows surprise comedy credentials for Heineken
Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy. ...
Read More »Publicis Italy puts some oomph into no-alcohol Heineken 0.0
One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all ...
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