Tag Archives: publicis italy

Coulthard shows surprise comedy credentials for Heineken

Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy. ...

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Publicis Italy puts some oomph into no-alcohol Heineken 0.0

One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all ...

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