Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and ...
Read More »CLIO Awards top gongs go to Ogilvy & Mather, Marcel Worldwide and Google
The US CLIO Awards have announced their top gongs and the winners are: Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was ...
Read More »WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...
Read More »UK is the brightest spot in WPP results as advertising and media buying thrive, PR stutters
He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or defending) WPP’s first quarter results and referring inter-alia to a world economy with a ‘corrugated’ bottom, bumps here and there ...
Read More »The Chinese arrive in UK marcoms land as Blue Focus buys a fifth of quoted PR outfit Huntsworth
First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent ...
Read More »Omnicom has the same Europe blues as Publicis Groupe – only rather more of them
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less ‘as you were’ figures for the first quarter ...
Read More »What’s going on at Publicis Groupe’s DigitasLBi?
Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you ...
Read More »Michael Roth’s Interpublic finds itself back on the takeover menu – the a la carte version
Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late ...
Read More »IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...
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