Tag Archives: publicis groupe

What’s going on at Publicis Groupe’s DigitasLBi?

Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you ...

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WPP in 2012 – solid but not spectacular

WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per cent in 2012, according to its full year accounts released today. Billings fell slightly to around £44bn (blamed on the ...

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Five key questions investors should ask WPP

WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the recent hike in its share price is anything to go by. WPP, because of its scale and the number of ...

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Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

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