Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late ...
Read More »IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...
Read More »Was the great HSBC ad review just the bank’s way of putting a rocket under JWT and WPP?
So, what was all that about? HSBC’s group marketing director Chris Clark (left) calls a review of the “£400m” (actually rather less these days) global account late last year. Well, not exactly a review. More a series of private meetings ...
Read More »WPP in 2012 – solid but not spectacular
WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per cent in 2012, according to its full year accounts released today. Billings fell slightly to around £44bn (blamed on the ...
Read More »Five key questions investors should ask WPP
WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the recent hike in its share price is anything to go by. WPP, because of its scale and the number of ...
Read More »Greek TV airtime broking disaster comes back to haunt Leo Burnett and owner Publicis Groupe
Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged by Greek prosecutors over a €200m TV airtime broking deal that went disastrously wrong and led to the closure of ...
Read More »Publicis Groupe merges Digitas with LBi to create global digital super-agency
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
Read More »Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...
Read More »Will 2013 be the year WPP leaves its holding company competitors behind?
Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...
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