Wunderman, founded by celebrated direct marketer Lester Wunderman, has morphed into a (mostly) digital agency; with some success it has to be said. Bjorkman previously worked there as a creative director and headed up the agency’s Brand Buzz operation.
Wunderman CEO Daniel Morel says:“Digital engagement today is focused on rich, sophisticated, creative content that increasingly resembles TV. Tapping into a creative who is well versed in the world of television and pixel-rich content is critical to developing engrossing digital pieces.”
Which is an interesting way of putting it: pixel-rich content indeed.
Publicis Groupe, which is finalising its merger with former rival Omnicom, recently lumped LBi, which it bought last year for $540m, in with Digitas. There well doubtless be more changes afoot to various agency brands (and departures) when the merger goes through.