publicis groupe
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News
Sebastian Dreyfus of Rosetta: I’ve looked into the future and it’s all about customer engagement
Publicis Groupe bought US-based consultancy Rosetta for $575m in 2011. It was recently described as the best-performing business among PG’s…
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Global boss Gwyn Jones steps down at BBH
The changing of the guard continues apace at BBH, now wholly-owned by Publicis Groupe, but it’s still a surprise to…
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P&G slashes brands, Rosetta hires top bod Libenson and Droga5 gets going for Under Armour
***Returning P&G CEO AG Lafley is taking a leaf out of Paul Pohlman’s book at rival Unilever by deciding to…
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Agencies
Omnicom tops up takeover war chest with $2.5bn
We noted the other day that WPP had borrowed a large slug of money over 30 years at 5.6 per…
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Omnicom is up as former merger partner Publicis falls
It’s not that long ago that Omnicom and Publicis Groupe were trying to arrange a $35bn merger. Perhaps it’s just…
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Publicis Group counts cost of disastrous merger mania
So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very…
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P&G discovers the joys of brand management – again
It’s back to the future at the world’s biggest advertiser Procter & Gamble. The giant consumer goods company has re-installed…
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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and…
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Is number two Naouri on his way out at Publicis Groupe?
We wrote earlier that the failure of the Omnicom/Publicis Groupe merger might result in the accelerated passage of some Omnicom…
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