publicis groupe
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Ad Tech
Publicis buys into Israeli ad tech company Matomy
Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to…
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Publicis Groupe perks up as Nestle UK media set to follow Samsung good news
It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn…
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BBH, W+K and 72andSunny win out in $4bn Samsung ad review
Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least…
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Agencies
Maurice Levy to stay on at Publicis Groupe for two more years – now there’s a surprise
Long-serving Publicis Groupe CEO Maurice Levy (he took the helm in 1987) was supposed to be stepping down next year…
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Publicis Groupe and Adobe team to launch ‘ground-breaking’ Always-On global marketing platform
Those ‘Math Men’ are at it again – this time at Publicis Groupe which has teamed with software giant Adobe…
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Top boffin Scott Reese joins Rosetta Healthcare as ECD
More news from the intriguing world of Rosetta, Publicis Groupe’s ‘customer engagement agency for the Empowered Age.’ Industry veteran Scott…
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Agencies
Publicis boss Maurice Levy shows he’s still a player with mooted $1.6bn bid for digi company Criteo
We observed the other day that WPP boss Sir Martin Sorrell had come out fighting after currency movements blitzed WPP’s…
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News
Sebastian Dreyfus of Rosetta: I’ve looked into the future and it’s all about customer engagement
Publicis Groupe bought US-based consultancy Rosetta for $575m in 2011. It was recently described as the best-performing business among PG’s…
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Global boss Gwyn Jones steps down at BBH
The changing of the guard continues apace at BBH, now wholly-owned by Publicis Groupe, but it’s still a surprise to…
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