Tag Archives: programmatic

By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed ...

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working ...

Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech ...

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than ...

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution (CTS) which it calls a client facing, fully transparent “control tower” displaying all programmatic trading, allowing clients to track and ...

WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we ...