programmatic
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Ad Tech
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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Ad Tech
Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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Advertisers
WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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Advertisers
Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain
With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about…
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Ad Tech
Smartology’s Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent)…
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Ad Tech
Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as…
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Ad Tech
Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Ad Tech
Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Ad Tech
Havas claims media transparency first with launch of programmatic Client Trading Solution
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution…
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