Tag Archives: programmatic

Ebiquity takes new shot at programmatic with tech launch

Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech ...

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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

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Maxus picks Lloyd as first global head of programmatic

WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we ...

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Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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Kinetic launches new programmatic platform with Bitposter

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

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WFA: independents step up programmatic challenge to agency trading desks

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

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