The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...
Read More »
‘What’s going wrong at Publicis Groupe?’ is not a headline Arthur Sadoun and co would have enjoyed seeing splashed across the front page of this very site earlier in the week. But this wasn’t the only publication asking questions about ...
Read More »
London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative ...
Read More »
As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
