London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative agency The Gate, Holmes & Marchant, Smarts, Stack, Stein IAS and twentysix.
Earlier this year MSQ signed up Charles Courtier, former global CEO of WPP media agency MEC, as its new chairman. The group has also picked up new business from clients including UK Government, Arla, Organix Foods, BSH UK & Ireland (Bosch, Neff, Siemens and Gaggenau), Diageo and Orasure.
In its former guise of Media Square the company over-expanded but, under Reid, seems to be motoring nicely although a profit of £5.9m is still tiny in comparison to its much bigger marcoms rivals.