Marcoms challenger MSQ Partners ups profits and turnover

London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative agency The Gate, Holmes & Marchant, Smarts, Stack, Stein IAS and twentysix.

CEO Peter Reid (left) says: “We are very pleased with these results. They are testament to the brilliant people we have throughout the business and further demonstrate the power of our market-leading multi-disciplinary model. We are still firmly of the belief that this is the early stages of our journey and plan to continue to both grow and invest in the coming years.”

Earlier this year MSQ signed up Charles Courtier, former global CEO of WPP media agency MEC, as its new chairman. The group has also picked up new business from clients including UK Government, Arla, Organix Foods, BSH UK & Ireland (Bosch, Neff, Siemens and Gaggenau), Diageo and Orasure.

In its former guise of Media Square the company over-expanded but, under Reid, seems to be motoring nicely although a profit of £5.9m is still tiny in comparison to its much bigger marcoms rivals.

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