Penelope Cruz and sister Monica are back in the saddle (reverse cowgirl maybe) for L’Agent, their brand within Agent Provocateur. And it’s lots of bumping and grinding in the desert in front of some needy chap. Penny stays in the ...
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What better to liven up a Friday morning than an appearance by the fragrant Penelope Cruz? Penny hasn’t always been deployed to best effect in ads, as in an outing for Nespresso a couple of years ago. But French agency ...
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Agent Provocateur makes upscale sexy lingerie but now it seems to be going more sexy, if not, necessarily, upscale. It’s signed Penelope Cruz to write and direct a new film plugging L’Agent, a line designed by her and sister Monica. ...
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So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled ...
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The ad world has turned on its head really, not because of digital but because big, new, rich countries are coming into the market and producing hugely successful ads which would have been rejected in New York and London back ...
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