Tag Archives: Paul Bainsfair

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history. The report, which has been conducted on a quarterly ...

Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...

The UK IPA Council, which consists of representatives of leading creative and media agencies, has passed an unprecedented vote of no confidence in the Government Procurement Service, which has replaced the COI as the body that selects agencies for over ...

As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were revised sharply higher during the second quarter of 2013 as companies reacted to improving economic conditions by supporting sales efforts ...

Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is not immune from this stasis. That’s the message from the IPA’s latest quarterly Bellwether survey of the UK industry anyway. ...

As most ad people in the UK now know, the COI (Central Office of Information), which handled government ad campaigns among other duties, has been nixed to save money; fair enough as the COI spent the stuff as though it ...

UK marketing budgets were revised up in the third quarter of 2011, with 21 per cent of companies raising spending while 17 per cent reduced it, according to the latest UK IPA Bellwether report by Markit Economics. But it’s still ...

Trade associations are pretty boring (no, don’t stop reading yet) but the UK’s Institute of Practitioners in Advertising (IPA) has done a decent job in recent years, at least managing to identify the problems facing the business if not succeeding ...