Tag Archives: Paul Bainsfair

Paul Bainsfair: how to safeguard advertising’s future

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

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IPA Bellwether survey paints rosy ad picture for UK

Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...

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IPA slams government procurement e-auctions

The UK IPA Council, which consists of representatives of leading creative and media agencies, has passed an unprecedented vote of no confidence in the Government Procurement Service, which has replaced the COI as the body that selects agencies for over ...

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