Paul Snoxell is creative director of Partners Andrews Aldridge. A copywriter by trade, Snoxell has been a creative director in direct, digital and integrated agencies for over 14 years. He’s spent more than seven years at Partners Andrews Aldridge, ...
Read More »Matt Williams: is it time to reverse the one way agency traffic across the Atlantic?
On Thursday, our office was filled with Hershey’s chocolates, bottles of Brooklyn Brewery lager and Bruce Springsteen (his songs, not the man himself). The reason? We were celebrating the launch of Partners Andrews Aldridge New York. Despite a pretty illustrious ...
Read More »Engine’s Partners Andrews Aldridge tackles US market with New York launch
Engine’s customer engagement agency Partners Andrews Aldridge is opening its first overseas office in New York and has hired George Pace as CEO. Pace was most recently the SVP and client partnership director of St. Louis-based CRM specialist Ansira and ...
Read More »Engine’s Partners Andrews hires Szabo from RPD for new digital product business
Engine Group digital agency Partners Andrews Aldridge has appointed Szilvia Szabo (left), the chief strategy officer of RPD International, as its first Product Manager. Szabo joins the agency to help lead its new Product Business Unit, charged with building, testing ...
Read More »Paul Vallois: the Christmas digital naughty and nice list
As I mentioned in my previous article, my Christmas wish this year was that we’d witness a general shift towards digital first campaigns, with many brands spearheading their Christmas efforts with a digital strategy that matched the ambition and investment ...
Read More »Paul Vallois: Will this Christmas be another missed opportunity for digital?
The clocks may have only just gone back, but the Christmas lights are already up in London’s Oxford Street, Selfridges’ Christmas shop’s tills have been ringing for months and the first Christmas TV ads are breaking. In just a few ...
Read More »Paul Vallois of Partners Andrews: the other World Cup is the battle to maximise social media
Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of the year the irony’s not lost of me. It’s here that the Internet Advertising Bureau is hosting a social conference ...
Read More »UK bank changes give a boost to Engine Group
You can’t keep British banks out of the news – this morning we had the Government flogging six per cent of its stake in Lloyds for £3.2bn (bit cheap that) and Barclays being fingered for overcharging interest (so that’s another ...
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