Tag Archives: paralympics

Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

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Nike shoots itself in the foot with Pistorious ad

They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a ...

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Paralympics closing ceremony shows the best of British creativity

The extraordinary London Olympics and Paralympics have finally drawn to a close and, if anything, the Paralympics have outdone their big brother. Never more so than in last night’s closing ceremony that featured, among others, Rihanna (giving her insurers heart ...

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