Tag Archives: paralympics

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

You expect something a little different when adam&eveDDB debuts for a new client and you certainly get it in this effort for the International Paralympic Committee and the Tokyo 2020 Paralympic Games (postponed until next year.) 17 seconds of blank ...

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

Channel 4’s series of ‘Superhumans’ ads for the Paralympics has deservedly won a hatful of awards over the years and the station – the official Paralympics broadcaster for this year’s event in Rio – has pulled out all the stops ...

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

Wieden+Kennedy Portland seems to have inherited the mantle of the late, great film director John Ford: re-inventing American myths for contemporary Americans. In Ford’s case it was Monument Valley and John Wayne; for W+K it’s Eminem and Clint Eastwood for ...

They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a ...