Tag Archives: paralympics

Adam&eveDDB debuts in silent style for Tokyo Paralympics

You expect something a little different when adam&eveDDB debuts for a new client and you certainly get it in this effort for the International Paralympic Committee and the Tokyo 2020 Paralympic Games (postponed until next year.) 17 seconds of blank ...

Read More »

Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

Read More »

Nike shoots itself in the foot with Pistorious ad

They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a ...

Read More »

Paralympics closing ceremony shows the best of British creativity

The extraordinary London Olympics and Paralympics have finally drawn to a close and, if anything, the Paralympics have outdone their big brother. Never more so than in last night’s closing ceremony that featured, among others, Rihanna (giving her insurers heart ...

Read More »