Tag Archives: paralympics

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

Channel 4’s series of ‘Superhumans’ ads for the Paralympics has deservedly won a hatful of awards over the years and the station – the official Paralympics broadcaster for this year’s event in Rio – has pulled out all the stops ...

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

Wieden+Kennedy Portland seems to have inherited the mantle of the late, great film director John Ford: re-inventing American myths for contemporary Americans. In Ford’s case it was Monument Valley and John Wayne; for W+K it’s Eminem and Clint Eastwood for ...

They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a ...

In February 2011 I mocked the likelihood of tennis player Andy Murray ever becoming the serial slam winner his supporters hoped for and questioned if he was worth the £10m or so his advisers were trying to raise in sponsorship ...

The extraordinary London Olympics and Paralympics have finally drawn to a close and, if anything, the Paralympics have outdone their big brother. Never more so than in last night’s closing ceremony that featured, among others, Rihanna (giving her insurers heart ...

That’s a bit unsporting isn’t it? As the UK enjoys the Paralympics in the wake of the London Olympics it looks as though the much hoped-for boost to the UK economy hasn’t happened, or has been delayed anyway. Figures from ...