paralympics
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Nike sticks to winning mantra for Paralympics
Nike’s ‘winning isn’t for everyone’ for the Olympics didn’t please everyone but it’s back on the same theme for the…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
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Adam&eveDDB sets out to bust Paralympics myths
DEI has certainly had a big effect on sport, women’s football and women football commentators now enjoy a much higher…
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4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics
Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between…
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Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”
It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t…
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Adam&eveDDB debuts in silent style for Tokyo Paralympics
You expect something a little different when adam&eveDDB debuts for a new client and you certainly get it in this…
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Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV
Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its…
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