omnicom
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Ad Tech
Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards campaign of 2017
Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national…
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Tax and account losses hammer Omnicom
Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results…
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Testing times for AMV: Camelot reviews and Mercedes goes
AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom…
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Ex Coca-Cola client Wendy Clark takes global reins at DDB
Wendy Clark has replaced Chuck Brymer as president and CEO of Omnicom’s DDB – Brymer becomes chairman. Which won’t surprise…
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What does the next ten years hold for adam&eveDDB?
I see that adam&eveDDB is celebrating ten years in business, hard on the heels of an earn-out from DDB owner…
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Now Mars reviews $1.4bn global media
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US)…
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US agencies keep cutting back as 2018 unfolds
Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start…
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Ad holding companies wait nervously for end to phoney war
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting…
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