Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. ...
Read More »McDonald’s sheds some light on new US agency, creative expectations and pay policy
Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have emerged from an Adweek panel in New York. McDonald’s CMO Deborah Wahl (below right with DDB’s Wendy Clark) said the ...
Read More »Hearts & Science names Ralston-Good as first UK CEO
Omnicom’s new media agency Hearts & Science is opening in the UK with media planner Frances Ralston-Good (below) as its first CEO. She is currently chief strategy and innovation officer at Omnicom Media Group UK. Hearts & Science has stormed ...
Read More »Now Maxus has a global creative director – another sign of media agencies’ creative land grab?
Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them as they used to, alas. We have production companies offering alternative sources of ‘content,’ a process that probably started with ...
Read More »Omnicom’s giant land grab continues with McDonald’s from Publicis/Burnett
There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts & Science – new home for AT&T and Procter & Gamble media in the US – it’s now won all ...
Read More »R3: Omnicom leads 2016 “Roster-palooza” creative and media new business race
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies with Omnicom the clear winner overall, led by its media agency PHD. WPP’s Ogilvy is the top creative agency. R3’s ...
Read More »Omnicom’s new media agency Hearts & Science leads $4bn AT&T raid on WPP
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto a strong performer, a surprise loser. US telecoms giant AT&T, the country’s second biggest advertiser with a spend of nearly ...
Read More »Omnicom launches new global network DDB Health
Healthcare marketing is a closed book to most of us although we probably know a doctor or two who attends ‘meetings’ somewhere nice and warm, paid for by a big pharma company. In terms of ads it’s famously high margin ...
Read More »Ciesco: IPG sets the pace in the first quarter of 2016 with impressive organic growth
By Ciesco. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% to $1.7bn. As with full year 2015 results, IPG enjoyed the highest organic growth ...
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