Tag Archives: omd

Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief client experience officer.” Adland is awash with chief this and thats, but what exactly is a chief client experience officer? ...

Omnicom’s Manning Gottlieb OMD is taking its turn on the UK government’s £140m media account, succeeding Dentsu Aegis Network’s Carat after a statutory competitive pitch. The Government Communications Service, now in charge of such matters under the Cabinet Office, says ...

McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to ...

Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the US. We might have to start one here judging by the increasing number of comings and goings, especially among media ...

One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a newly suspicious world and there’s a new trend of senior managers upping sticks for other employers. WPP GroupM’s North American ...

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...

Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. ...

Rightly or wrongly there’s been a perception that Omnicom has been a touch sleepy in the media stakes, certainly in comparison to its hyperactive rivals WPP and, in digital media anyway, Publicis Groupe. Now, of course, Publicis Groupe is trying ...

Omnicom maybe does, at the moment it has two – OMD and PHD – under its OMG holding operation (OMD/OMG is hardly a branding triumph either). Actually it has two and a half because OMG is a big shareholder in ...