Tag Archives: omd

Now McDonald’s reviews $1.8bn global media out of OMD

McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to ...

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OMD’s Mendonca joins media brain drain away from agencies

One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a newly suspicious world and there’s a new trend of senior managers upping sticks for other employers. WPP GroupM’s North American ...

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BBDO New York boss Osborn switches to media at OMD

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...

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Cannes Media Lions awards dispute between WPP’s Sorrell and Omnicom’s de Nardis is also personal

WPP chief Sir Martin Sorrell has rightly been basking in the reflected glory of the Cannes sunshine. Three successive years, three successive triumphs as holding company of the year at the International Festival of Creativity. It’s the pinnacle moment for ...

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