Omnicom’s Manning Gottlieb OMD is taking its turn on the UK government’s £140m media account, succeeding Dentsu Aegis Network’s Carat after a statutory competitive pitch.
The Government Communications Service, now in charge of such matters under the Cabinet Office, says ad misplacement issues and data protection rank equally with buying media with price only accounting for ten per cent of the decision. The UK government is still cold-shouldering YouTube after some its ads were placed next to pornographic or extremist content. The decision is due to be formally announced tomorrow.
The media account, one of the UK’s largest behind the likes of Sky and P&G, has been controversial in the past: WPP sued unavailingly after the business moved to Carat four years ago and the GCS’s way of choosing its creative agency roster has also upset some agencies with some big names missing and lesser known names playing a bigger role.
The Marketing Group’s blockchain-based agency Truth was involved in the open pitch process along with Publicis Group, Dentsu and, presumably, WPP.