Thursday 3rd November 2016: HMD Global, the company founded in May 2016 to create a new generation of Android-powered Nokia smartphones, feature phones and tablets, has appointed Mother as its lead global agency. The appointment follows a global pitch. HMD ...
Read More »Nokia rides ‘selfies’ wave with ‘Pass It On’ campaign
It’s the year of, among other things, ‘selfies’ and Nokia (the phone business is now owned by Microsoft) is rowing in on the trend with this campaign, ‘Pass It On,’ for the Nokia 1020 trying to enlist users in 30 ...
Read More »Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and before that a senior executive at FCB and Publicis. In the first of a series of articles he looks ...
Read More »Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads
Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...
Read More »CHI in the frame to relaunch Vertu luxury phones
Vertu mobile phones are a pretty strange idea. Made by Nokia, the British-based company is now privately owned and still with us even though its phones sell for about £3,000 and sharply upwards. But the owners have obviously decided they ...
Read More »Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...
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