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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign
Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene…
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W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’
“See the Jumpman dunk, man’ seems to indicate the mysteries of basketball and Wieden+Kennedy Amsterdam has produced a new film…
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Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph,…
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Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Adidas beats Nike in the other World Cup battle
This was probably the first World Cup to be dominated by social media and, against the odds, it looks as…
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Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?
Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly…
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Looks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over…
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A parked bus is no obstacle for Nike’s version of Rooney
The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to…
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