Tag Archives: nielsen

UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with digital display, outdoor and cinema the stand-outs. Adspend on TV and radio were up by 8.30% and 3.35% respectively compared ...

Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the digital agency sub-sector up 72% on 2021. The quarter includes a 48% January increase but a decrease in deal volume ...

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of ...

Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week announced the second of two deals which see big slugs of Kantar business turned into minority stakes in rival companies. ...

Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most FMCG marketers are wasting their time and money launching new products. Nielsen examined 12000 FMCG launches in Europe going back ...

Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global ...

Crikey, the numbers are flooding in today. Nielsen has just published its tally of global adspend in 2012, showing a rise of 3.2 per cent over 2011 to reach $557bn. Europe dropped 5.3 per cent with the UK down 1.6 ...

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...