Tag Archives: nielsen

Nielsen finally gets to grips with paid-for social media

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

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Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade

Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most FMCG marketers are wasting their time and money launching new products. Nielsen examined 12000 FMCG launches in Europe going back ...

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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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