Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of ...
Read More »WPP’s decision to exit US TV ratings market may herald more big changes at research operation Kantar
Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week announced the second of two deals which see big slugs of Kantar business turned into minority stakes in rival companies. ...
Read More »Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade
Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most FMCG marketers are wasting their time and money launching new products. Nielsen examined 12000 FMCG launches in Europe going back ...
Read More »TV still rules the global media roost says Nielsen with 63 per cent share of budgets in 2012
Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global ...
Read More »Global adpend up, Europe down and Asia slows down according to new Nielsen numbers
Crikey, the numbers are flooding in today. Nielsen has just published its tally of global adspend in 2012, showing a rise of 3.2 per cent over 2011 to reach $557bn. Europe dropped 5.3 per cent with the UK down 1.6 ...
Read More »FMCG spend drives stuttering global ad recovery
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...
Read More »Global ad spending rises 4.3 per cent in third quarter of 2012 despite Europe problems
Recession, what recession? The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the ...
Read More »Will 2013 be the year WPP leaves its holding company competitors behind?
Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...
Read More »VCCP’s Meerkats for comparethemarket.com tops Nielsen’s poll of most-liked British TV ads
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex ...
Read More »