Tag Archives: neogama

Alexandre Gama (above) is the new CCO of BBH (succeeding Sir John Hegarty) following the sale of his Neogama agency in Brazil to Publicis Groupe. Here he talks exclusively about the role of BBH after the Omnicom/Publics merger, the challenges ...

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you needed to be a touch left field to market scotch whisky globally – given that you can’t say it tastes ...

Bartle Bogle Hegarty co-founder Nigel Bogle (left) has picked up a knighthood in the Queen’s Birthday Honours, meaning that two of the agency’s three founders (creative director John Hegarty became Sir John a few years ago) are now officially members ...

***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...

Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...

Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped ...

The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will ...

Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other ...