Tag Archives: My Ad of the Year

In the spirit of choosing some proper non-purposey advertising I loved the ludicrous (geddit) role of the product at the heart of a big, fun idea. Hope United was born during the men’s Euros in 2021 and, this year, we ...

My choice for best ad of 2022 is the film “Power Your Holidays” for Ocean Spray (from Orchard Creative.) I don’t have much to add, but I don’t think I need to – the film speaks for itself, it makes ...

Some argue it’s already here, but the time will inevitably arrive when AI is undeniably able to express significantly more creativity and emotion than the mostly unimaginative advertising produced by humans today. In the meantime, some of the best ‘advertising’ ...

I’m sure I won’t be alone in choosing CALM’s “Last photo” as my campaign of the year. Literally devastating in its insight, simplicity and impact it is the perfect proof of the power of a great idea, in this case ...

My ad of the year is a 30” product description with a fairly bloody pack shot at the end. Despite all of these constraints, the ad still manages to be brilliantly funny. I hope its success inspires a deluge of ...

My ad of the years has to the “the Greatest” by Apple. It snuck in there on December the 3rd (International Day of Persons with Disabilities) and gave us a huge dollop of excellence. The product is in it throughout ...

For Ad of the Year I chose this ad from Belvedere, with the great Daniel Craig. This is the type of commercial that marks an era. Daniel Craig ditches his James Bond costume and gets crazy à la Christopher Walken ...

Been a right weird old year hasn’t it? But let’s talk work. Some brands have really lost their way whilst others stay true to themselves and go and grow from strength to strength. With that thought in mind, My first ...

I think the Mugler SS22 show film was particularly outstanding, although not an ad, it had all the ingredients of a perfect blockbuster. A hard crush. Setting the stage, no pun intended, with a great tone, featuring strong, powerful women, ...