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Advertisers
IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring…
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Jessica and Zac time travel for Dubai Tourism
Are you gripped by Jessica Alba and Zac Efron’s adventures in Dubai for Dubai Tourism, courtesy of Mother? Here’s their…
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Dong Draper nails US agency reputations in ‘Dong List’
Copywriter Sai He, alias Dong Draper on social media, has released the latest ‘Dong List,’ a crowd-sourced ranking of 40…
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Gravity-defying Mother is Ad Age’s top International Agency
UK-based agency Mother has been voted Ad Age’s International Agency of the Year for the second time in three years,…
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The planet’s being saved again – this time by IKEA and a robot from Mother
Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from…
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Innocent unveils new brand platform – Little Drinks, Big Dreams by Mother
Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with…
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Mother’s excursion into China begins to pay off with OnePlus
Business seems to be booming in China – a touch ironic given the state the rest of the world finds…
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Ad Tech
Mother launches Media by Mother to challenge the media agency establishment
Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in…
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New agency Mother rethinks Samsung camera phones
London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform –…
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