The business story of the year in the UK is shaping to be the laying waste of the high street and bigger supermarkets by a combination of online shopping and penal business rates (some £27bn a year). Here and there ...
Read More »Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking for a quick fix. The reality is that former agency VCCP and S&S have similar levels of talent in their ...
Read More »Morrisons unearths ‘Tradition’ in Publicis debut
Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the traps with its Easter offering. Supermarkets believe Easter is a time for big family gatherings, usually to be found eating ...
Read More »VCCP on alert as Asda picks new marketing boss
Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...
Read More »Morrisons set to land at Publicis London
Morrisons is expected to confirm the appointment of Publicis as its creative agency. JWT was the other finalist while CHI, WCRS and Grey were also involved in the pitch process. Morrisons’ brand and communications director is Mike Hoban, who appointed ...
Read More »Supermarket pitch wars, GroupM’s Connect, all change at UK Mediabrands – and other stories
*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles ...
Read More »Shows how much we know..Morrisons pitch list is something completely different (almost)
Earlier today we suggested that the pitch list for Morrisons’ supposedly £70m ad account would be M&C Saatchi (which pitched last time three years ago), CHI and Wieden+Kennedy. With an outside bet on former Asda agency Saatch & Saatchi. Not ...
Read More »Morrisons review provides rare opportunity for London’s grocer-free agency elite
It’s always fun to speculate who might be lining up for a big account on the loose and Morrisons is now one such, having decided to quit DLKW Lowe. Morrisons is reportedly worth £70m, which probably means a lot of ...
Read More »New Morrisons team ditches Ant and Dec – is this bad news for DLKW Lowe?
There are two new brooms in charge at Morrisons – chairman Andrew Higginson and CEO David Potts, both old Tesco hands – with a ‘new’ strategy of taking the northern-based supermarket chain back to what it used to be, a ...
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