Tag Archives: Morrisons

Morrisons, recently displaced as the UK’s fourth-biggest supermarket group by Aldi, is reviewing its creative account at Publicis.Poke (an amalgam of Publicis with its digital agency.) Morrisons is now owned by US private equity group Clayton, Dubilier & Rice which ...

Morrisons has emerged from the pandemic with a new brand platform – “Make good things happen” – as you do. From Publicis.Poke. Morrisons has had a quite a good war – continuing to fend off the depredations of Aldi and ...

The business story of the year in the UK is shaping to be the laying waste of the high street and bigger supermarkets by a combination of online shopping and penal business rates (some £27bn a year). Here and there ...

The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking for a quick fix. The reality is that former agency VCCP and S&S have similar levels of talent in their ...

Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the traps with its Easter offering. Supermarkets believe Easter is a time for big family gatherings, usually to be found eating ...

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

Morrisons is expected to confirm the appointment of Publicis as its creative agency. JWT was the other finalist while CHI, WCRS and Grey were also involved in the pitch process. Morrisons’ brand and communications director is Mike Hoban, who appointed ...

*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles ...

Earlier today we suggested that the pitch list for Morrisons’ supposedly £70m ad account would be M&C Saatchi (which pitched last time three years ago), CHI and Wieden+Kennedy. With an outside bet on former Asda agency Saatch & Saatchi. Not ...