Morrisons
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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Leo Burnett debuts for Morrisons with short order blitz
Morrisons has departed Publicis.Poke (or whatever it’s called) for another part of the empire, Publicis-owned Leo Burnett – famed, among…
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Morrisons for Leo Burnett, Brooklyn Brothers lines up redundancies
It’s going to be a rough old Christmas for some agencies as they head into a distinctly unpromising 2023 and…
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Morrisons reviews creative account as it charts tricky-looking post-buyout future
Morrisons, recently displaced as the UK’s fourth-biggest supermarket group by Aldi, is reviewing its creative account at Publicis.Poke (an amalgam…
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Under-siege Morrisons unveils new brand platform
Morrisons has emerged from the pandemic with a new brand platform – “Make good things happen” – as you do.…
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Morrisons shows what it’s made of in best Publicis effort
The business story of the year in the UK is shaping to be the laying waste of the high street…
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Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking…
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Morrisons unearths ‘Tradition’ in Publicis debut
Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the…
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VCCP on alert as Asda picks new marketing boss
Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced…
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