Tag Archives: Morrisons

Under-siege Morrisons unveils new brand platform

Morrisons has emerged from the pandemic with a new brand platform – “Make good things happen” – as you do. From Publicis.Poke. Morrisons has had a quite a good war – continuing to fend off the depredations of Aldi and ...

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Morrisons shows what it’s made of in best Publicis effort

The business story of the year in the UK is shaping to be the laying waste of the high street and bigger supermarkets by a combination of online shopping and penal business rates (some £27bn a year). Here and there ...

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Morrisons unearths ‘Tradition’ in Publicis debut

Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the traps with its Easter offering. Supermarkets believe Easter is a time for big family gatherings, usually to be found eating ...

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VCCP on alert as Asda picks new marketing boss

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

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Morrisons set to land at Publicis London

Morrisons is expected to confirm the appointment of Publicis as its creative agency. JWT was the other finalist while CHI, WCRS and Grey were also involved in the pitch process. Morrisons’ brand and communications director is Mike Hoban, who appointed ...

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