mobile
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Advertisers
Marc Schader of Havas Group Media: three new things that will change mobile marketing
Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and…
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Ad Tech
UK advertising isn’t dead yet – new AA/WARC figures show record-breaking 2017
UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC…
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Ad Tech
Critical Mass invests in mobile agency Prolific
Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific.…
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Advertisers
Obi Worldphone appoints Threepipe for UK launch
Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to…
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Advertisers
Jane Austin: does mobile creative have to be so bad?
Mobile advertising is like old people sex – dry, boring and everyone pretends it doesn’t exist. These are the words…
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Ad Tech
Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax
Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over…
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Advertisers
Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Advertisers
Jen Smith of Maxus: why native advertising is a better deal for marketers than advertorials
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as…
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Advertisers
Martin Pugh of Adpoints: why mobile isn’t the complete answer to ad avoidance
When the first ever advert hit our TV screens in September 1955, it was a momentous occasion that changed the…
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