Tag Archives: mobile

Critical Mass invests in mobile agency Prolific

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

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Obi Worldphone appoints Threepipe for UK launch

Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices. Threepipe will manage influencer ...

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Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

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Mobile and better creative drive global search growth

Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients rose 21 per cent above the second quarter of 2013 and 2 percent ahead ...

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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

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