Tag Archives: mobile

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices. Threepipe will manage influencer ...

Mobile advertising is like old people sex – dry, boring and everyone pretends it doesn’t exist. These are the words of Frank Lipari, creative director of mobile agency Fetch, speaking at Cannes on the theme of ‘a new era of ...

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients rose 21 per cent above the second quarter of 2013 and 2 percent ahead ...

Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as an example of the “blurring” of editorial and commercial. This sounds a lot like the old marketing tool, the advertorial. ...

When the first ever advert hit our TV screens in September 1955, it was a momentous occasion that changed the relationship between advertisers and consumers forever. Since then, more and more factors have begun to distract us from watching TV ...

Vinton Cerf, the chief Internet evangelist for Google, said in a conference once, “So, for me, working with larger companies has often been very satisfying, precisely because of the ability of bringing critical mass to bear on a given effort.” ...

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...