Tag Archives: mobile

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and without the usual distractions of handset razzmatazz, key trends for an evolving mobile era came to the fore in Barcelona. ...

UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to ...

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices. Threepipe will manage influencer ...

Mobile advertising is like old people sex – dry, boring and everyone pretends it doesn’t exist. These are the words of Frank Lipari, creative director of mobile agency Fetch, speaking at Cannes on the theme of ‘a new era of ...

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients rose 21 per cent above the second quarter of 2013 and 2 percent ahead ...

Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as an example of the “blurring” of editorial and commercial. This sounds a lot like the old marketing tool, the advertorial. ...

When the first ever advert hit our TV screens in September 1955, it was a momentous occasion that changed the relationship between advertisers and consumers forever. Since then, more and more factors have begun to distract us from watching TV ...