mobile advertising
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Ad Tech
Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Ad Tech
Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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Advertisers
How to integrate mobile into your marketing strategy
Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock…
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Advertisers
Nick Marsh: mobile will never reach its potential until creativity becomes as important as targeting
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too…
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Advertisers
Twitter raises the ad stakes with Facebook and Google by buying mobile ad company MoPub
Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by…
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Advertisers
How to make the most of the mobile ad boom
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth…
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Advertisers
Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic
WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins’ decision to join…
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