“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...
Read More »Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand personality. This one has a visual of a pretty, smiling female staff member in Ryanair uniform, standing in front of ...
Read More »The UK’s most-unloved retailer WH Smith: rip off the customers so long as it keeps the shareholders happy
Exactly one year ago I wrote a piece about how WH Smith rips off travellers with their monopoly in airports, train stations and motorway service stations. It provoked quite a lot of comment with complaints about their aggressive pricing. However ...
Read More »Moneysupermarket’s Kenny Jacobs joins Ryanair – will we now see a proper ad campaign?
Moneysupermarket.com marketing boss Kenny Jacobs (left), a former Tesco exec, only left the price comparison site last week after just a year in the post but but it seems it was his choice as he’s just been named as Ryanair’s ...
Read More »Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest news. The Blarney Stone is supposed to endow the kisser with the ‘gift of the gab’, something Mr. O’Leary has ...
Read More »Paul Simons: Ed Miliband/ Mail row shows why PR can be a loose cannon – with ads you get what you pay for
With the Ed Miliband/Daily Mail saga running in to its third week it poses a very interesting question about being careful what you wish for. The delicate balance between the interests of politicians and the media has become a road ...
Read More »Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on several airline projects over the years I’ve been amazed at the continued upward trajectory of Ryanair year after year. Having ...
Read More »