The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a supposed lack of “transparency” in media billings, notably the alleged widespread existence of undisclosed media rebates. So it makes sense, ...
Read More »Now agencies are under the cosh for allegedly rigging production bids
US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into submitting high bids so they can undercut them and push work into their own (mostly holding company-owned) in-house production and ...
Read More »ANA dispute with agencies worsens as 4A’s goes it alone
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at ...
Read More »ANA offers olive branch to media agencies in rebates row – but it’s more stick than carrot
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the ongoing row over media rebates and other vexed issues, offering to meet the 4A’s at its October Masters of Marketing ...
Read More »US advertiser body ANA releases Firm Decisions’ media guidelines: it’s in the contract, stupid
The Association of National Advertisers in the US has released the second part of its report into media agency rebates and others matters which says – as various consultants have been telling advertisers for years – that they ought to ...
Read More »GroupM sends wrong client docs to media auditor – followed by potential law suit
Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack. WPP’s GroupM media behemoth has lodged a High Court claim against Ebiquity’s Firm Decisions saying it may be in breach of its ...
Read More »Greg Paull of R3: what the ANA report really tells us about concealed media rebates
FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have 50 words to describe snow. Thankfully, the Washington Post has validated that it was in fact true – so now ...
Read More »ANA’s big media investigation into rebates fails to tell us anything we didn’t know already
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of its study into undisclosed media rebates (by media agencies) and, frankly, it doesn’t tell us anything we didn’t know already. ...
Read More »Where’s the missing ANA report into dodgy media?
Where exactly is the US Association of National Advertisers report into undisclosed media rebates and other allegedly murky media agency doings? It was supposed to come out last week and then today – but it hasn’t so far. Now you ...
Read More »