media rebates
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Advertisers
WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all…
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Ad Tech
New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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Advertisers
Now agencies are under the cosh for allegedly rigging production bids
US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into…
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Ad Tech
ANA dispute with agencies worsens as 4A’s goes it alone
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of…
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Advertisers
ANA offers olive branch to media agencies in rebates row – but it’s more stick than carrot
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the…
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Advertisers
US advertiser body ANA releases Firm Decisions’ media guidelines: it’s in the contract, stupid
The Association of National Advertisers in the US has released the second part of its report into media agency rebates…
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Advertisers
GroupM sends wrong client docs to media auditor – followed by potential law suit
Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack. WPP’s GroupM…
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Advertisers
Greg Paull of R3: what the ANA report really tells us about concealed media rebates
FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have…
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Advertisers
ANA’s big media investigation into rebates fails to tell us anything we didn’t know already
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of…
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