A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...
Read More »Desmond puts the boot into old chum Sorrell over GroupM’s TV buying power
If there’s one thing stranger than Channel 5 and Express Newspapers owner Richard Desmond (‘Dirty Dickie’ to his enemies because of his ownership of porn TV channels) addressing the august Royal Television Society, it’s the maverick tycoon taking a pot ...
Read More »Does the world (and Omnicom) need yet another media agency network?
Omnicom maybe does, at the moment it has two – OMD and PHD – under its OMG holding operation (OMD/OMG is hardly a branding triumph either). Actually it has two and a half because OMG is a big shareholder in ...
Read More »WPP’s Mindshare does without creatives for new Royal Caribbean launch – campaign overboard!
Did you ever wonder what all those WPP media agencies (Mindshare, MediaCom, MEC, Maxus and no doubt many others still to be invented) actually do, when GroupM is supposed to be running the roost? Well one thing they do is ...
Read More »Is the media industry ready for a future where an algorithm plans and buys media?
This is the question posed in a survey to promote the forthcoming Festival of Media Global 2013 (why not Festival of Global Media?) and it seems that the media industry doesn’t know what it thinks. Well that makes two of ...
Read More »GroupM returns to Channel 4 – as we said it would
WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...
Read More »