media agencies
-
Advertisers
Founder Daglish quits Bountiful Cow media agency
By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years.…
Read More » -
Advertisers
UK tax body’s retrospective rethink of charity advertising tax exemption threatens media agencies
Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body…
Read More » -
Advertisers
Media agencies face new US undisclosed rebates probe
We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates…
Read More » -
Ad Tech
Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us…
Read More » -
Advertisers
Media agency revolving doors at Carat, OMD and Starcom
Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the…
Read More » -
Ad Tech
Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
Read More » -
Ad Tech
Investment house MCap eyes bigger role as Omnicom trading boss Zonfrillo joins
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media…
Read More » -
Ad Tech
Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
Read More » -
Ad Tech
Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors
Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency…
Read More »
