By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the ...
Read More »UK tax body’s retrospective rethink of charity advertising tax exemption threatens media agencies
Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body HMRC over ads placed in social media. Most charity purchases in the UK are VAT free (VAT is currently 20 ...
Read More »Media agencies face new US undisclosed rebates probe
We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that ...
Read More »Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...
Read More »Media agency revolving doors at Carat, OMD and Starcom
Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the US. We might have to start one here judging by the increasing number of comings and goings, especially among media ...
Read More »Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting agencies. Procter & Gamble and Unilever are cutting back advertising and the number of agencies they use although they still ...
Read More »Investment house MCap eyes bigger role as Omnicom trading boss Zonfrillo joins
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media investment outfit. It’s just hired Omnicom head of global trading Andy Zonfrillo (left) as global MD which suggests it has ...
Read More »Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...
Read More »Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors
Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency commercial models are evolving in response to their clients’ requirements for more media value. Concerns are rising among advertisers over ...
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