Tag Archives: media agencies

Founder Daglish quits Bountiful Cow media agency

By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the ...

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Media agencies face new US undisclosed rebates probe

We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that ...

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Forrester says UM and Starcom are media agency leaders

How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...

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Why programmatic media buying faces a stormy future

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...

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Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors

Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency commercial models are evolving in response to their clients’ requirements for more media value. Concerns are rising among advertisers over ...

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