Tag Archives: media agencies

Why programmatic media buying faces a stormy future

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...

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Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors

Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency commercial models are evolving in response to their clients’ requirements for more media value. Concerns are rising among advertisers over ...

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UK ad folk driven mad by stress says new NABS survey

A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...

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Desmond puts the boot into old chum Sorrell over GroupM’s TV buying power

If there’s one thing stranger than Channel 5 and Express Newspapers owner Richard Desmond (‘Dirty Dickie’ to his enemies because of his ownership of porn TV channels) addressing the august Royal Television Society, it’s the maverick tycoon taking a pot ...

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