Media
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News
Media by Mother launches in UK to ‘subvert the algorithms’
Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after…
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News
Cash-strapped viewers choose ad-supported streaming, says Kantar
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good…
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Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Advertisers
ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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Advertisers
Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Advertisers
Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of…
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Ad Tech
ID Comms shakes up media business with PJL buy
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise…
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Ad Tech
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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