Tag Archives: mastercard

Do we really need MasterCard’s music to heal relationships?

MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. ...

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Brit sponsor MasterCard puts on a show of its own

It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign. This features two London ...

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Go-go Carat wins Mastercard media from IPG’s UM

Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection of medialand’s finest including PHD, MediaVest, yet another team from WPP (GroupM in other words) and incumbent UM, owned by ...

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McCann unveils Champion ad for Mastercard

Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League. Here’s the ad and it’s a pretty good ‘use ...

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New McCann boss Harris Diamond recalls old guard – Joyce King Thomas rejoins to mind Mastercard

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

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What will the new Swedish chef Matias Palm-Jensen do to McCann Erickson?

We’re not suggesting that Farfar founder Matias Palm-Jensen is a Muppet of course but McCann Erickson’s new chief innovation officer for Europe is surely likely to make as many waves as Jim Henson’s famous creation who baffled Kermit & Co. ...

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At last, an interesting Visa ad (from Australia)

It’s always been a bit of a mystery why Visa (and Mastercard) spend so much on marketing, it doesn’t make a blind bit of difference which one works your credit card does it? But at least there’s a strategy in ...

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