Tag Archives: marks & spencer

***Marks & Spencer is running a series of online films, via content agency Adjust Your Set, plugging ‘Mother’s Day’ on March 30 (in the UK). And they’re a fitting tribute to this anniversary sent to haunt us, courtesy of Hallmark ...

A number of commentators in the broadsheet business press are predicting dire news from Marks & spencer when it releases its Christmas trading results on Thursday (January 9). It looks like M&S attempted to drive sales via flash promotions, the ...

I’ve read quite a few funny articles about the Christmas barrage coming at us from all directions. The most common grump is the start time of the advertising; it began in earnest during November. I understand retailers who sell goods ...

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

The heavy artillery of the Christmas advertising barrage formally began over the last few days with both M&S and John Lewis launching their offensives. Both have had wide media coverage, with both sets of senior management being interviewed by various ...

Well here we are then – Marks & Sparkle. Heard CEO Marc Bolland on the radio the other day defending M&S’s less than sparkling non-food performance and, indeed, it’s possible that the embattled retailer is finally turning round its womenswear ...

Don’t’cha love Christmas ads? We’re still waiting for Marks & Sparkle’s epic which is due out on Wednesday (I think) but we know it features Rosie Huntington-Whitely (a posh model) and a Highland Terrier. And the big event, as ever, ...

M&S issued a press release on October 30 announcing its ‘widely anticipated’ Christmas TV campaign; today it gets its ‘consumer premier’ on the M&S website and social media channels ahead of the big reveal in the centre break of Coronation ...

Over the last year or so I’ve compared the advertising output of M&S and John Lewis several times; last Christmas I gave a thumbs down for M&S and thumbs up for John Lewis. Neither was an opinion of the quality ...