Tag Archives: marks & spencer

Has Marks & Spencer finally become exciting?

We haven’t always been fans of Marks & Spencer or its advertising but there are some signs that the stores are being turned around – to a degree – and maybe this confidence is manifest in this new ‘Art Of’ ...

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M&S tries Magic & Sparkle on food

We weren’t very kind to old Magic & Sparkle when we looked at Marks & Spencer’s Christmas clothes ad (Christmas Bummer was overdoing it a bit) but the gals fit better with the retailer’s successful upscale food range. M&S wines ...

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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too

The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The most explicit examples are retailers as they fight for their share of the seasonal spoils. Argos for example has had ...

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A Christmas bummer from Marks & Spencer

Blimey, this is getting exhausting. Christmas ads in the UK are becoming our version of the Super Bowl. Anyway, here’s Marks & Spencer from RKCR/Y&R. ‘Two Fairies’ to the tune of ‘Fly Me To The Moon.’ Speaking as one who ...

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Paul Simons: Christmas retail panic has started already

Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when I spotted old Christmas decorations on lampposts and my heart sank at the thought – given it is still August ...

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M&S finally produces a creative marketing idea

Embattled retailer Marks & Spencer (CEO Marc Bolland is definitely in the last chance saloon) has launched a new online campaign by agency RKCR/Y&R for the ‘back to school’ period. And, unlike most of the retailer’s recent work, it actually ...

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M&S blames website for another poor sales quarter

It’s not very often that someone in charge of something which has depressed sales and profits gets promoted to the top job but that’s what has just happened at Marks & Spencer. Laura Wade-Gery (left), who joined a year or ...

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