marks & spencer
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Has Marks & Spencer finally become exciting?
We haven’t always been fans of Marks & Spencer or its advertising but there are some signs that the stores…
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Light in the tunnel for Dave Lewis at Tesco but still more gloom for Marc Bolland at M&S
So far so good for new Tesco CEO Dave Lewis. ‘Drastic Dave’ was true to form today, announcing the closure…
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Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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M&S tries Magic & Sparkle on food
We weren’t very kind to old Magic & Sparkle when we looked at Marks & Spencer’s Christmas clothes ad (Christmas…
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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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A Christmas bummer from Marks & Spencer
Blimey, this is getting exhausting. Christmas ads in the UK are becoming our version of the Super Bowl. Anyway, here’s…
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Paul Simons: Christmas retail panic has started already
Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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M&S finally produces a creative marketing idea
Embattled retailer Marks & Spencer (CEO Marc Bolland is definitely in the last chance saloon) has launched a new online…
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M&S blames website for another poor sales quarter
It’s not very often that someone in charge of something which has depressed sales and profits gets promoted to the…
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