marketing
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Women as heroes and victims: Ancestry and Women’s Aid for IWD
Weber Shandwick has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering…
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Now Mother wins Electronic Arts and invites a friend for the ride
Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and…
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Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal…
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Bippity, Buttbuty, Boob: Kim Kardashian is ‘the fairy buttmother’
Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an…
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Brands queue to check in for White Lotus Season 3
Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week.…
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Gordon Ramsay’s new f-word: Flora
As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on…
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Le Pub takes on zero-alcohol and dating in New Year campaigns
Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing…
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Medievalism or tech takeover? 2025 looks to be an uncertain year
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood…
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Live out the ultimate CMO life. But first, survive the agency party
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some…
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