marketing
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When everyone’s ditching DEI, what happens next?
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and…
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Is Boohoo better off as Debenhams?
Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on…
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Women as heroes and victims: Ancestry and Women’s Aid for IWD
Weber Shandwick has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering…
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Now Mother wins Electronic Arts and invites a friend for the ride
Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and…
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Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal…
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Bippity, Buttbuty, Boob: Kim Kardashian is ‘the fairy buttmother’
Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an…
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Brands queue to check in for White Lotus Season 3
Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week.…
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Gordon Ramsay’s new f-word: Flora
As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on…
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Le Pub takes on zero-alcohol and dating in New Year campaigns
Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing…
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