Tag Archives: marketing

Ben Pask of Rare: five ways for marketers to find happiness

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

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Campaign brings back Beale and moves her up a notch

Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of fellow Haymarket title Marketing (now a monthly). She’s moved up in the world though, she’s now going to be editor ...

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Simon Francis: saddle up for better marketing in 2014

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

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Paul Vallois: is it time to view procurement people as partners rather than obstacles?

Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their traditional foe, client procurement departments. At a recent conference, Coca-Cola Europe’s marketing procurement chief Jane Dormer spoke about the need ...

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