Tag Archives: marketing

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within the online bubble, and as such, they need to find and retain players within the virtual market. There are a ...

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and alumnae to be politically correct). These events are a legacy of Professor Sir Roland Smith who was the first professor ...

The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic can be boring at times but sometimes it is worth the energy for all concerned. I mentor post grad business ...

Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of fellow Haymarket title Marketing (now a monthly). She’s moved up in the world though, she’s now going to be editor ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their traditional foe, client procurement departments. At a recent conference, Coca-Cola Europe’s marketing procurement chief Jane Dormer spoke about the need ...

The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest news. The Blarney Stone is supposed to endow the kisser with the ‘gift of the gab’, something Mr. O’Leary has ...