More About Advertising The alternative voice of advertising, marketing and media
Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...
Read More »Happy Christmas everybody
We’d like to wish all our readers a Happy Christmas and prosperous New Year. It’s been a great year for MAA with more readers in more countries than ever before. Thanks all of you. We thought of posting a snap ...
Read More »Wieden+Kennedy London boss Neil Christie rebuffs Nokia account review story
Wieden+Kennedy managing director Neil Christie has responded in robust manner to yesterday’s story in Campaign (followed up by us here) to the effect that its Nokia ad account was under review and that Fallon had won a chunk of it ...
Read More »Del Campo Saatchi wins FIAP Ibero American agency of the year
Which is important in its own right and a good way to limber up for the Cannes Lions in June. Argentina’s Del Campo Nazca Saatchi & Saatchi, led by founder Pablo del Campo, won the FIAP Ibero American agency of ...
Read More »New Willott figures confirm WPP as the biggest – but Omnicom still makes more money
Bob Willott’s Marketing Services Financial Intelligence has confirmed what we already knew, viz that WPP has overtaken Omnicom as the world’s biggest marcoms group following its takeover of researcher TNS in 2008. Its updated figures (last year mostly) show that ...
Read More »Music chain HMV heads for the knacker’s yard as Christmas sales slump
HMV CEO Simon Fox must be wishing he’d taken the ITV CEO job when it was being dangled under his nose a couple of years ago. But while eventual choice Adam Crozier is basking in ITV’s resurgence, Fox is reporting ...
Read More »Now Toyota turns to its Facebook friends
2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...
Read More »More trouble for MediaCom in the US as CEO Checkeris departs
MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...
Read More »VW empire wants to sell you everything, including an Audi rival to Mercedes’ all-conquering CLS
Later this year we’ll probably see Volkswagen taking over Porsche, thereby uniting in one company the two feuding arms of the Porsche family (the latest batch of company owners are cousins). This follows an audacious and unsuccessful bid by the ...
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