Tag Archives: maa

We’d like to wish all our readers a Happy Christmas and prosperous New Year. It’s been a great year for MAA with more readers in more countries than ever before. Thanks all of you. We thought of posting a snap ...

Wieden+Kennedy managing director Neil Christie has responded in robust manner to yesterday’s story in Campaign (followed up by us here) to the effect that its Nokia ad account was under review and that Fallon had won a chunk of it ...

Which is important in its own right and a good way to limber up for the Cannes Lions in June. Argentina’s Del Campo Nazca Saatchi & Saatchi, led by founder Pablo del Campo, won the FIAP Ibero American agency of ...

Bob Willott’s Marketing Services Financial Intelligence has confirmed what we already knew, viz that WPP has overtaken Omnicom as the world’s biggest marcoms group following its takeover of researcher TNS in 2008. Its updated figures (last year mostly) show that ...

HMV CEO Simon Fox must be wishing he’d taken the ITV CEO job when it was being dangled under his nose a couple of years ago. But while eventual choice Adam Crozier is basking in ITV’s resurgence, Fox is reporting ...

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...

Later this year we’ll probably see Volkswagen taking over Porsche, thereby uniting in one company the two feuding arms of the Porsche family (the latest batch of company owners are cousins). This follows an audacious and unsuccessful bid by the ...

That’s what research firm Enders Analysis thinks anyway, forecasting that mobile phone ads will grow from a market worth £46m in the UK in 2009 to £419m by 2015 (nearly ten per cent of the online ad market), a compound ...