WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...
Read More »Maxus poaches new managing partners from Havas
Fast-growing WPP media agency Maxus London has lured Havas client directors Jonathan Wilson and Clare Chapman (below) as new managing partners. Wilson and Chapman will report to Maxus managing director Nick Baughan. As client director at Havas Media for almost ...
Read More »What’s so special about WPP media agency Maxus?
WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder of the £135m L’Oreal media account. Here global CSO and UK CEO Lindsay Pattison (left) and global marketing and new ...
Read More »Now Walker Media joins the POG media collection
Publicis Groupe, due to merge with Omnicom in the near future (as POG according to its enemies), is splashing out £35m to buy London media agency Walker Media according to a report in Campaign. Walker is 75 per cent owned ...
Read More »ZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal loss
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched CEO Tim Hipperson in the wake of the loss of £135m L’Oreal UK to WPP’s Maxus. Hipperson only joined six ...
Read More »Maxus wins big with £135m L’Oreal but rues loss of Mercedes to new Publicis team
You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this morning as news emerges that the agency has won L’Oreal’s huge £135m UK media account but lost its part of ...
Read More »ZenithOptimedia new broom Tim Hipperson faces trial by BA and L’Oreal account reviews
Yesterday we noted the appointment of Nick Bailey as CEO of Aegis-owned Isobar, a rare case (these days anyway) of a creative becoming a CEO. Another, rather more dramatic elevation occurred earlier this year at Publicis Groupe-owned media agency ZenithOptimedia ...
Read More »