Tag Archives: L’Oreal

WPP faces crucial shoot-out with Aegis for £106m L’Oreal

L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as ...

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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account

L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious contender is WPP’s GroupM. GroupM agencies have won L’Oreal business in the Nordics, UK, Ireland, South East Asia, Canada, China, ...

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Helen Mirren’s roguish debut for L’Oreal

A contract with fragrance giant L’Oreal almost goes with the territory for A-list actresses but Britain’s national treasure Helen Mirren has taken her time getting on L’Oreal’s list, 69 years to be precise. But here she is, in a new ...

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Maxus wins L’Oreal Nordics account from PHD

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

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Maxus poaches new managing partners from Havas

Fast-growing WPP media agency Maxus London has lured Havas client directors Jonathan Wilson and Clare Chapman (below) as new managing partners. Wilson and Chapman will report to Maxus managing director Nick Baughan. As client director at Havas Media for almost ...

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What’s so special about WPP media agency Maxus?

WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder of the £135m L’Oreal media account.  Here global CSO and UK CEO Lindsay Pattison (left) and global marketing and new ...

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