Tag Archives: L’Oreal

The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection of new hair looks across multiple marketplaces in what it claims is a first for the new medium. Its new ...

“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably ...

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature Faces from L’Oreal with the help of Vice agency Virtue. The Sinature Faces collection was co-created by L’Oréal Paris global ...

WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with WPP’s Wavemaker (an amalgam of MEC and Maxus) it’s moving to Essence, WPP’s digitally focussed newbie media agency. L’Oreal is ...

L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as ...

Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and it’s teamed with L’Oreal to tell young people ‘You’re All Worth It’ (geddit), despite their real or imagined imperfections. To ...

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious contender is WPP’s GroupM. GroupM agencies have won L’Oreal business in the Nordics, UK, Ireland, South East Asia, Canada, China, ...