Tag Archives: L’Oreal

BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

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L’Oreal and Virtue launch first virtual make-up range

A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature Faces from L’Oreal with the help of Vice agency Virtue. The Sinature Faces collection was co-created by L’Oréal Paris global ...

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Essence steps in to retain £100m L’Oreal media for WPP

WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with WPP’s Wavemaker (an amalgam of MEC and Maxus) it’s moving to Essence, WPP’s digitally focussed newbie media agency. L’Oreal is ...

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WPP faces crucial shoot-out with Aegis for £106m L’Oreal

L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as ...

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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account

L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious contender is WPP’s GroupM. GroupM agencies have won L’Oreal business in the Nordics, UK, Ireland, South East Asia, Canada, China, ...

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Helen Mirren’s roguish debut for L’Oreal

A contract with fragrance giant L’Oreal almost goes with the territory for A-list actresses but Britain’s national treasure Helen Mirren has taken her time getting on L’Oreal’s list, 69 years to be precise. But here she is, in a new ...

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Maxus wins L’Oreal Nordics account from PHD

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

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