Leagas Delaney has beaten a number of other agencies to Value Retail’s luxury shopping business through its Chic Outlet Shopping Villages. Value Retail has villages in the UK (Bicester outside London on the M40), Dublin, Paris, Madrid, Barcelona, Milan, Bologna, ...
Read More »Leagas Delaney signs web inventor Tim Berners-Lee for Telecom Italia relaunch
Agencies sometimes get so excited when they sign up a true celeb that they forget to produce an ad, the point of the exercise after all. Leagas Delaney has persuaded worldwide web inventor Sir Tim Berners-Lee (who gave it to ...
Read More »Leagas Delaney produces vintage film for Penfolds
Leagas Delaney has produced a new online film as part of its global ‘Numbers can be extraordinary’ campaign for Penfolds wines, this time an online film to mark the release of the 2011 Penfolds Grange vintage. It tells the story ...
Read More »Leagas marries Essex girls and tampons for Lil-lets
Tampon brand Lil-lets, with its SmartFit formula, claims to fit more snugly than other brands. So what better way to demonstrate this than a couple of Essex girls in a night club ladies loo? Have we got that right? Agency ...
Read More »Penfolds aims at the ‘gifting’ market in new global print campaign from Leagas Delaney
Upscale Aussie winemaker Penfolds – producer of Penfolds Grange among other reviving potions – and agency Leagas Delaney have decided it’s time to invade ‘gifting’ territory, hitherto mostly the property of champagne and spirits in the booze market. So Penfolds ...
Read More »Leagas Delaney uncorks a cracker for Glenfiddich
Single malt Scotch Glenfiddich has been made by the same family in Dufftown since 1887. Yeah, so what? But agency Leagas Delaney has brought this to rather surprising life in a new global campaign of two films, one a Western-style ...
Read More »Patek Philippe goes global in new Leagas Delaney interactive campaign
Read somewhere that one per cent of the world’s population own 99 per cent of the wealth, or something like that. The lucky one percenters probably own a Patek Philippe – except they don’t of course, they merely look after ...
Read More »Leagas Delaney tells the Penfolds wine story by numbers in new global campaign
Aussie winemaker Penfolds is trying to rewrite the rules of wine advertising (can you remember any wine advertising over the last 20 years?) with a new global campaign,’Numbers Can Be Extraordinary,’ from Leagas Delaney. Among them is the number 60, ...
Read More »Remi Rasenberg takes the reins at Leagas Delaney as MD Hayhurst departs for Unilever
Leagas Delaney London managing director James Hayhurst is off to be brand director of Unilever’s Persil and is to be replaced by the agency’s head of account management Remi Rasenberg (left). Rasenberg has been with Leagas for four years. Prior ...
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