Leagas Delaney signs web inventor Tim Berners-Lee for Telecom Italia relaunch

Agencies sometimes get so excited when they sign up a true celeb that they forget to produce an ad, the point of the exercise after all.

Leagas Delaney has persuaded worldwide web inventor Sir Tim Berners-Lee (who gave it to us, free) to appear in its latest campaign for Telecom Italia, telling us about the good things connectivity brings. The campaign also features current affairs interviewer Fabio Fazio and film director Pif.

Telecom Italia has brought its fixed line and mobile businesses together under the Telecom Italia banner so this is, effectively, a relaunch of the company. Hence the hymn to connectivity.

Here’s Berners-Lee.

Cool and classy, what you’d expect from Leagas Delaney (and its star).

MAA creative scale: 7.

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