Tag Archives: John Lewis

W+K takes the rapid fire route for Tesco Xmas

The new Wieden+Kennedy London campaign for Tesco is a bit like London buses used to be: you wait ages for one (the first ad) to come along and then three (or a dozen) turn up at once. So here are ...

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John Lewis defies the sceptics with another Christmas winner from Adam&Eve/DDB

Drat! Not that we’ve anything against John Lewis or agency Adam&Eve/DDB but this year’s eagerly-awaited ad from the retailer with a heart on its sleeve, and just about everywhere else, held out the enticing prospect of a bummer, schadenfruede I ...

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Waitrose charity Xmas ad is a risk – but other UK retailers take a bigger one with their insular outlook

As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome ...

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Waitrose axes fancy Christmas ad for good causes – take that John Lewis!

Well here’s a funny thing. Waitrose, owned by John Lewis, has decided to axe its expected all-singing-and-dancing Christmas ad in favour of donating an extra £600,000 to charity, which it claims it will save on production costs. Although it still ...

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Debenhams and JWT go for low-key fabulousness

It’s that time of year again and UK high street retailer Debenhams is one of the first off the mark with this opus from JWT London. We’re all waiting to see what Adam&Eve/DDB comes up with for John Lewis of ...

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Why the John Lewis campaign won the big UK ad effectiveness prize

The John Lewis campaign by Adam & Eve and media agency Manning Gottleib OMD took the top prize at the UK’s IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane. The awards are claimed to ...

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