John Lewis has obviously decided its foray into home insurance is worth spending a bit more money on and, as ever, has invested heavily and wisely in another slick but appealing number From Adam&Eve/DDB.
‘Things Matter’ is pretty clever too, most people never realise how much their possessions are worth until they need to replace them.
This includes not paying out on claims or taking ages over it. Also promising low rates but then finding an excuse for raising the quote in the hope that the sucker on the end of it decides to pay the inflated rate anyway. Legal & General, the most profitable insurance company in the UK, is particularly prone to this.