On his recent foray to Advertising Week in New York WPP boss Sir Martin Sorrell accused POG, as he calls it (the putative Publicis Groupe/Omnicom construct), of copying WPP’s strategy – more digital and emerging markets. Well now the Omnicom ...
Read More »Leo Burnett saddles up for Chevy’s new Silverado – and stays on board
A recovering auto market is one of the drivers of the (relatively) renascent US economy. At the same time Americans are supposed to be switching to European-style fuel-efficient makes. Well some of them might be but most of them seem ...
Read More »Campbell Ewald in, Deutsch out as Interpublic rejigs Lowe network to suit Cadillac
Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work – a rather peculiar long distance arrangement. So owner Interpublic has shoehorned CE into the Lowe network (which seems to ...
Read More »Will 2013 go down as the most boring year in the history of advertising – ever?
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like ...
Read More »Joel Ewanick’s great idea – the Commonwealth in-house GM agency – finally bites the dust
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now ...
Read More »IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...
Read More »GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales
‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...
Read More »Blow for new GM Commonwealth agency as Silverado truck account moves to Leo Burnett
One of the more uncomfortable agency places to be this Christmas is Commonwealth, the new Detroit-based agency set up to handle Chevrolet by former General Motors global CMO Joel Ewanick, Ewanick departed in July, ostensibly over a bungled shirt sponsorship ...
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