Jerry Judge
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Fearless Group’s Jerry Judge: why advertising needs to be seductive not instructive
Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask…
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Fearless Group’s Jerry Judge: my Top Tips for Cannes
Jerry Judge is a co-founder of Fearless Group. He began his advertising career at Leo Burnett in 1971 and in…
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Michael Lee and Jerry Judge: the official MAA US Agency of the Year is….Wieden+Kennedy
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly…
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Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative
I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time.…
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Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
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MAA’s Agency of the Year is…actually there are two
What a swizz! But, having totted up the recommendations of our distinguished panel – Andy Law, Paul Simons, George Parker,…
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Jerry Judge: my campaign, agency and person of the year
Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 There are tons of ads…but this radio is…
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Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and –…
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Late payers P&G and Mondelez are hurting the ad business – and it’s all my fault!
P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a…
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