Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?”. It wasn’t. It was different. And it’s worth understanding why. Post war ...
Read More »Fearless Group’s Jerry Judge: my Top Tips for Cannes
Jerry Judge is a co-founder of Fearless Group. He began his advertising career at Leo Burnett in 1971 and in 1982 became the 11th employee of Bartle Bogle Hegarty. In 1992 he became CEO of Y&R London and then CEO ...
Read More »Michael Lee and Jerry Judge: the official MAA US Agency of the Year is….Wieden+Kennedy
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour. Here Michael Lee of Madam and Jerry ...
Read More »Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative
I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time. Anyway, I saw a lot of Microsoft advertising. Wow, it’s so bad. Self-centered. Wordy. Complicated. Dense. No notion that it ...
Read More »Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...
Read More »MAA’s Agency of the Year is…actually there are two
What a swizz! But, having totted up the recommendations of our distinguished panel – Andy Law, Paul Simons, George Parker, Giles Keeble, Jerry Judge, Michael Lee and Mark Andrews (plus me, of course) our Agency of the Year contest is ...
Read More »Jerry Judge: my campaign, agency and person of the year
Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 http://www.youtube.com/watch?v=KcjlYyAPw88 There are tons of ads…but this radio is a cracker…. http://www.youtube.com/watch?v=nfzKwtnLb9M This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of ...
Read More »Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...
Read More »Late payers P&G and Mondelez are hurting the ad business – and it’s all my fault!
P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read ...
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