WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from ...
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“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t ...
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It’s cars all the way at MAA right now after Jerry Judge and Paul Simons put the cat among the pigeons about car ads. We’re also looking forward to lots of metal-pushing petrol head stuff to come in the Super ...
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Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...
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Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s. And it’s a nice touch from agency Red Urban to have the ...
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Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster – better. But only better ...
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Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic ...
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My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...
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